Club News,Events,Louisville Tech

Let's hear your Voice May 22nd17 May

It's an exciting time to be in Louisville, there are a lot of things going on but one of our big questions here at the LDA is what more is needed in tech and entrepreneurship – the focus of LDA. It is spring, it's time for change, it's time to make things happen, it's time to grow – so come join LDA as we discuss what you think it takes to help grow Louisville's entrepreneurial and tech communities.

This is for all you social media mavens, you corporate maybe entrepreneurs, you “I've got a small  gig on the side” or you I'm growing a business folks.  You see  the people in all these groups are related and how fast and large any one of our areas grows helps drive the others.

So come listen as Jason Falls asks our local helpers and our audience what needs to take place over the next year or so to continue moving Louisville forward. Our guests include Ted Smith, Chief, Economic Growth and Innovation at Louisville Metro Government; Tendai Charasika, Long time Business Supporter and Newly appointed Executive Director at Enterprise Corp and some of the leadership of other service groups around town – like LDA and Forge.

Come get your questions answered and let your voice be heard at this event . This coming Wednesday, May 22nd, at the iHub in Louisville.

Tell us what you want – so we can help give it to you! To sign up – go to: sign up

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Club News,Events,Louisville Tech

Free 3D Printing @ the Main Branch of the Louisville Free Public Library Mar. 9th07 Mar

A key chain with your dog’s name on it, a personalized iPhone cover, a strange little piece of jewelry. Now you can use 3D printing to make and customize a long list of fun and useful objects!

At this workshop, computers with kid simple software will be set up, there will be 3D trained folks roaming around and the machines will be printing morning through – well, late afternoon. And you can be amongst the first of your friends to have printed out your own “thing” on a 3D printer!

Join LDA and the wonderful folks at the LFPL to print out your own 3D masterpiece. FOR FREE. For Men and women and children of all ages!!

 Sign up here!

Come even if you haven’t registered — but registering guarantees you a pre-printed 3d toy – we will not tell you what it is, but a hint is that it is Kentucky’s State Bird.

Time: 10-4

Date: March 9th

Location: Louisville Free Public Library

301 York Street, Louisville KY 40203

Club News,Events

(Re)Learn local social marketing in the age of pay-to-play Facebook on Jan. 16th at iHUb10 Jan

The Louisville Digital Assoc. is putting on a tasty panel discussion next Wednesday.  Join Tim Koons-McGee of The Comfy Cow, Rachel Goldenberg of Estes PR, and Liz and Jesse Huot of Grind Food Truck on stage to answer questions about local social media marketing.

Where: iHub –  204 South Floyd Street, Louisville, KY – 40202
When: January 16th 5:30 – 8pm

Sign up here for your free ticket.

Death of the Landing Tab, 3rd-party App Penalty, Engagement Drop – these strange terms have become the life of the poor social media marketer after Facebook's IPO. What is a savvy business person to do? Come listen to four of Louisville's most savvily delicious folks as they give us guidance and answer your questions.

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Club News,Events

Fourth Annual Emerging Media Summit Oct. 407 Sep

The Louisville Digital Association and the local chapter of the International Association of Business Communicators are ready to wow Louisville again with an awesome day of great learning at our annual Emerging Media Summit. This year's event will be on Thursday, Oct. 4, from 8:30 a.m. until 4:30 p.m. at the Crowne Plaza hotel in Louisville.

Emerging Media Summit

Shannon Paul, Vice-President of Social Media for Fifth Third Bank and former social media lead for Blue-Cross Blue-Shield of Michigan, headlines an incredible lineup of speakers and practitioners ready to share their wisdom, experiences and case studies with Louisville. Other presenters include measurement and analytics expert Nichole Kelly of Social Media Explorer's SME Digital agency; Facebook marketing expert and BlitzLocal CEO Dennis YU; Patti Hobbs from UPS Airlines who will discuss crisis communications in a social world and Elasticity's Aaron Perlut, originator of the American Mustache Institute, who will show us how to make our communications outstanding.

The day will also include talks from Alison Groves from Raven Tools focused on integrating social media, public relations and SEO to produce strong storytelling online; Vest Advertising's Cody Vest will present ideas on generating “Return on Awesome”; RedEApp's Jonathan Erwin will discuss organization collaboration and communication in a digitally connected world and Ben Loetz of Verizon Wireless will help us understand the emerging technologies and trends that marketing and communications professionals need to be watching as the digital world continues to evolve.

The day will be capped off by a workshop session with segments led by Social Media Explorer's Jason Falls (Optimizing Your LinkedIn Efforts); Bandy Carrol Hellige's Nick Huhn (Getting More out of Google Analytics), Raven Tool's Groves (Managing Social Media Streams and Workflow) and Brown-Forman (Understanding Facebook's New Advertising Opportunities).

The event is a fund-raiser for LDA and IABC's local chapter. The cost is $159.00 for LDA/IABC members (if you're on our email list as of Aug. 15, you're a member), $209 for non-members and for those interested in also purchasing an annual membership for IABC, you can attend and join for $399.00 (A significant savings off the cost of both). There is also a student price for the event of $79.

Register for the event today and join us on Oct. 4.

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Club News,Events

Learn How (and Why) to Use Infographics as Your Secret Marketing Weapons on Aug. 2913 Aug

GLAM-Wiki Infographic

Infographics — those often clever and almost always exceedingly vertical visual representations of statistics — have gotten a bad name of late. Most of the backlash has been due to the rampant overuse, misuse and baltant abuse of infographics as marketing tools. That doesn't mean you should stop using infographics in your marketing; you should stop using them badly — and the Louisville Digital Association is going to show you how.

On Aug. 29, the LDA will present How and Why to Use Infographics as Your Secret Marketing Weapons. Louisville's own Brian Wallace of NowSourcing will lead the discussion at Interactive Media Lab, 124 N. First Street, from 5:30 – 7:30pm on Wednesday, Aug. 29.

Brian's presentation will cover:

  • Why infographics, and not other content?
  • What is the ROI of an infographic?
  • How to make the business case for an infographic?
  • What makes an infographic successful?
  • How much, and how long, should it take to produce an infographic?

And, as an added bonus, a non-zero statistically significant percentage of the attendees will receive copies of The Power of Infographics by Mark Smiciklas. It's not just education and networking, it's a nerd-book lottery. We'd explain your exact odds of winning but, frankly, we're waiting until after the lecture so we can display the probabilities in a nice, comprehensibly catchy infographic.

As with virtually all LDA events, admission is free but seating is limited. You can reserve your spot here.

Eventbrite - How (and Why) to Use Infographics as Your Secret Marketing Weapons

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Club News,Events

Learn the definition of "startup traction" July 2518 Jul

Goodyear-Tandem axle drive in winter

Technology startups and their associated venture capital investors are known for throwing around no small measure of jargon, but one of the buzzwords with actual merit is traction. Traction is shorthand for figured out how to make money, and there a number of local Louisville startups that have achieved traction — and they want to share what they've learned along the way.

On July 25, the Louisville Digital Association will present a panel of local startup entrepreneurs who will divulge how they achieved that elusive quality called traction, and how you can replicate their success.

The panel includes:

The panel will cover:

  • What does traction look like?
  • How did it happen?
  • What iteration are you? How far from the original idea?
  • What is next?
  • Largest problem you have now?
  • What did you wish you had known?

The panel will take place:

Wednesday July 25th
5:30 – 7:30pm
Interactive Media Lab
124 North 1st Street
Louisville, KY 40202

Admission is free but seating is limited.

Eventbrite - How Louisville Startups Achieve Traction

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Club News,Events,Louisville Tech

Meet, greet and eat with Louisville's tech elite on June 2206 Jun

English: Smoke stack and structual beams of Ho...

The Louisville Digital Association, LVL1, GlowTouch Technologies and Insider Louisville are teaming up to help you rub elbows with the top tech influencers in the Derby City on June 22.

From the mayor's office to maker garages, from venture capital firms to one-man bootstrap bands, from engineers to end-users to everyone in between — you're all invited to the 1st Annual Louisville Digital Insiders Outing at Hogan's Fountain in Cherokee Park from 6-8pm on Friday, June 22. Our organizations are putting on a full court press to get all 39 of the Insider's who's who of Louisville tech present to cross-pollinate ideas and opinions; and we're throwing in a free meal, too.

If you're interested in any aspect of the Louisville tech scene — investment, employment, or intellectual curiosity — this is the one social occasion you don't want to miss. There will be no pitches, no lectures and no strings attached. Just come meet your digital peers for a good, old-fashioned cookout in the heart of Louisville. The food will be excellent, and the conversation extraordinary — or your money back!

Admission is free, but seating is limited and RSVPs are required. Food and beverages will be provided by the Louisville Grind Gourmet Burger Truck. (Yes, there will be vegetarian options; just don't be fooled by the awesome duckfat fries.) Reservations close at noon on June 20, so act now while supplies last.

It's time to break down the walls between the various factions of the Louisville tech community. Nothing does that better than fresh air, fresh faces and freshly grilled burgers. See you at the Fountain.

Eventbrite - 1st Annual Louisville Tech Insiders Outing

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Club News,Events

Learn to Quantify Social Media ROI May 1619 Apr

The most consistent question brands and businesses have about social media marketing is, “how do I show ROI?” If return on investment is an issue for you and your company, then the Louisville Digital Association's May event is a must-attend!

Nichole Kelly

Leading social media strategist Nichole Kelly of Full Frontal ROI will present, “No Fluff ROI,” which will guide you through a systematic, measurement oriented and practical approach to connecting your organization's social media marketing activity to metrics that matter to your company and its executives. The May gathering of LDA will take place from 6-8 p.m. ET on Wednesday, May 16 at Interactive Media Lab at 124 North First Street in Downtown Louisville. Admission is free and the event is open to the public, but attendees are asked to RSVP for the event.

Nichole is most widely known for her Full Frontal ROI methodology, which she will share in her talk, presented in frequent contributions to widely read social media blogs Social Media Explorer and Social Media Examiner. She is a frequent speaker at events like MarketingProfs, Social Fresh and Social Media Explorer's Explore events, as well as numerous PRSA, IABC and AMA talks.

She is the CEO of Full Frontal ROI Consulting, the social media firm anchored on understand its customer's bottom line. She has been highlighted by leading organizations as a social media strategy and measurement expert including Forrester Research, Marketing Profs, Radian6 and HootSuite.

Register to attend below and bring your note-taking device of preference. This event will get your brain working!

Eventbrite - The Science Of Social Media ROI

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Club News,Events,Louisville Tech

Trekkies vs. Jedi – Settle the Geek Rivalry for a Good Cause09 Apr

Star Wars vs. Star TrekKirk & Spock or Luke & Han? USS Enterprise or a Star Destroyer? Klingon or Wookie? Borg or Sith? Darth Vader or Khan Noonien Singh?  Vulcan mind meld or Jedi mind trick?

The time has come to choose a side: #TeamStarTrek and #TeamStarWars. The answer — or, at least, the Louisville Digital Association's  reckless attempt to reach one — will support Apple Patch in their efforts to provide therapeutic iPads for autistic adults.

This April 18, in association with the Mayor's Give A Day service week, the LDA is harnessing the power of the Trekkies vs. Jedi geek rivalry to raise funds for ApplePatch's iPad project. Just go to one of two Amazon wishlists — #TeamStarTrek or #TeamStarWars – where you can purchase iPads, accessories or Amazon gift cards to gear up the Apple Patch crew. Whichever sci-fi franchise delivers the most tech (or tech-equivalent cash) by 5pm on April 18 will earn annual bragging rights over their fellow geeks.

But wait, there's more. From 9am to 5pm on April 18, the LDA is challenging geeks of all persuasions to spread the word about the Apple Patch fundraiser with a galaxy-sized social media blitz. Transmit the donation links (and their associated hashtags and smack talk) via Facebook, Google+, Twitter, LinkedIn, e-mail, blogs, holonet, subspace radio and/or telepathic mindblast — whatever it takes to make the masses aware of our cause.

A victory party at Vint Coffee Holiday Manor awaits the winners from 6-9pm. A consolation party (awkwardly also at at Vint Coffee Holiday Manor) and a year of friendly mockery awaits the runners-up. April 18 will determine which side you're on. Get ready.

May the Force be with you. Live long and prosper. Be there or be square.

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Club News,Events,Louisville Tech

Help find and develop Louisville's venture capital sweet spot on March 2102 Mar

Sweet-spotThe lifeblood of entrepreneurial startups is venture capital funding, but Louisville doesn't have the same veteran startup-VC matchmaking community as you'll find in Austin, Boston or Silicon Valley. The Louisville Digital Association wants to solve that problem, and we'd like you to join the fray on March 21 as an all-start panel of Louisville startup veterans discusses How to Find and Develop Louisville's VC Sweet Spot. It all starts at 6:30pm at Interactive Media Lab, 124 N. First Street.

The panel lineup includes:

Panel topics will include:

  • How does Louisville develop a strategic startup-VC advantage?
  • In what startup sectors can (or should) Louisville specialize?
  • What critical factors does Louisville need to improve to attract more VCs and startups?
  • Should Louisville act alone, or as part of a larger startup region?
  • Can Louisville leverage our major corporate players to attract more startups and VCs?

Got a strong opinion about Louisville's startup community, or are you sitting on a business idea just waiting for the right venture capital boost? Then you need to be at this panel. The rebirth of Louisville's startup community depends on all of us, and it all starts Mar. 21.

Reserve your seat here.

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About the Louisville Digital Association

The Louisville Digital Association (LDA) was established to further the digital future of Louisville, KY and the Commonwealth. With its roots as the Social Media Club of Louisville, the Louisville Digital Association has expanded the conversation to trends on mobile, desktop web, entrepreneurship and technology in addition to social media. We continue to bring together the perspectives of engineering and development, design and user experience, sales and marketing, business and leadership from the Fortune 500 to entrepreneurs and start-ups. The diversity in these viewpoints provides valuable input to all. The Louisville Digital Association facilitates ongoing dialogue to engage and grow all involved, especially those with a connection to the area.

Contact Us

Need to contact the LDA? Just send a shout to info [at] louisvilledigital [dot] org!