New York Times Best-Selling author Jay Baer will bring his concept of Youtility to the Louisville Digital Association’s August 14 gathering. The talk and networking event will be 6 p.m. until 8 p.m. at The Pointe at 1205 E. Washington Street in Louisville. Admission is free and open to the public. Hors d’oeuvres and a cash bar will be available.
Baer’s latest book, Youtility: Why smart marketing is about help, not hype (Penguin/Portfolio) debuted at No. 3 on the New York Times bestseller list for Advice and How-To books in early July. It discusses how today’s best, cutting-edge marketers create marketing so powerful, customers would pay for it. The concept of Youtility unifies several focal points for businesses of late: advertising, public relations, community relations, digital marketing and social media. Baer will explain the principles for the Louisville audience.
The first 100 attendees will receive a free copy of Youtility, courtesy of the event sponsors: CafePress, Forest Giant and The Pointe.
“Jay Baer is well on his way to being Godin-esque in his ability to identify and translate marketing concepts and trends for the industry,” said Jason Falls, co-founder and board member of the Louisville Digital Association. “Youtility is the most important book marketers will read this year, maybe in many years. Having him for a few hours here in Louisville to discuss and explain the concept is exciting.”
Youtility is Baer’s second book. His first, The Now Revolution (Wiley 2011), co-authored with Amber Naslund, is also commonly found dog-eared on the shelves of smart marketers. Baer is the CEO of Convince and Convert, one of the world’s leading digital, content and social marketing firms. While a truly virtual agency, Convince and Convert and Baer are headquartered in Bloomington, Ind.
The Louisville Digital Association is a non-profit group focused on educating, promoting and connecting various communities in the Louisville area around the growing digital and online worlds. Our audiences include businesses, entrepreneurs, technologists, investors, marketers, engineers and artists. The group meets monthly and is free and open to anyone interested.
For more information, contact Jason Falls or Deborah Boyer with the Louisville Digital Association at firstname.lastname@example.org.
To sign up for the event – click here